Experience comfort and class in the skies as the premier integrated resort in the country – Solaire Resort and Casino teams up with Air Asia to launch #SkySolaire, the country’s first ever corporate branded aircraft!
Reaching new heights, Solaire has taken its endeavors to the sky when they presented SkySolaire last June 25, 2014. This unveiling is definitely another milestone and an added feather to Solaire’s cap, the fame resort’s colored livery is wrapped brightly onto the popular Airbus A320 of Air Asia.
Named as “Sky Solaire,” this first-ever corporate branded aircraft will soar this month with an underlying thrust to further promote tourism in the Philippines and in our neighboring Asian countries as well.
This partnership will facilitate and encourage additional passenger and cargo traffic and further improve the number of regional and domestic flights in the country. Such strong partnership, is highly welcome as it will usher in stronger trade, cultural and tourism ties with other countries in the Asian region.
According to Solaire Resort and Casino’s Board of Director Mr. Donato Almeda, the dynamic collaboration represents another step forward in an on-going journey towards providing modern travel and leisure experiences for its customers, with a fresh new approach to their target market.
“This milestone is a key undertaking between two passionate brands with entrepreneurial and dynamic mindsets. This unprecedented branding project in the Philippines may be taken as a ‘leadership statement,’ which attests to Solaire’s strong growth momentum in the industry. Yes we are again raising the bar; this time we’re taking it to the skies,” he said.
Solaire donned its brand colors to one airplane which is scheduled to embark on its maiden flight this July but there’s no stopping the company from further rolling out this innovative wrap on additional aircrafts in the future. According to Jasper Evangelista, Vice President of Solaire’s Brand Marketing, Sky Solaire is set to generate more hype and publicity until 2016 with broader partnership arrangements.
“AirAsia Philippines is a sociable and innovative brand,” AirAsia Philippines Chairman Maan Hontiveros said, “We also take pride on our collaborative nature. This new livery demonstrates our creative approach to partnerships and marketing opportunities especially with companies that support our vision to grow tourism. We are thrilled to carry Solaire’s brand in the sky and on the grounds at the airports here and abroad extending to as far as our destinations in Malaysia, China and Korea.”
The Solaire experience is stamped with an unparalleled brand of service style, world-renowned Philippine hospitality, top-of-class luxurious accommodations, diverse dining options and impressive gaming facilities, which have all contributed to the way people people view resort casinos in Manila.
Watch the dramatic unveiling of #SkySolaire during the event: